Katie Cesna

A client came to me after two years of trying to build her business online. Almost no sales in all that time. Before we started working together, another coach had told her to run beach classes. That was the plan she walked in the door with. I didn't agree it was the right offer — and the reason was specific. Her own audience had been telling her, through their feedback, that they struggled to find time for themselves. Asking that same audience to choose themselves enough to show up to a...

You Didn’t Start Your Business to Live in the Backend. So Why Are You Still There? Let me guess. You started your business because you had a gift. A skill. A vision for what your life could look like if you bet on yourself. You were going to do work you loved, on your terms, with the freedom you’d always wanted. And somewhere between that vision and today, you ended up spending most of your time chasing invoices, managing tech that doesn’t work, onboarding clients manually, and doing the same...

From Cosmetologist to Business Operations Strategist of the Year: What Building It the Hard Way Actually Taught Me In April 2026, I was named Business Operations Strategist of the Year. And my first thought wasn’t about the award. It was about every woman who trusted me with her business before anyone put a title on what I do. Because the award is a moment. The path is everything. Here’s what that path actually looked like I didn’t go to business school. I didn’t climb a corporate ladder. I...